Data unicorn: breaking technology records in industry
Copyright: ST-One
Further than data science, it is also necessary to think about data culture. As its name implies, it refers to the culture within an organization, where data is valued and applied in everyday life. To have it well-implemented, data must be embraced by the entire manufacturing ecosystem and always be accessible.
It is a fact that data-driven culture only tends to grow over time. According to a survey published in the newspaper O Globo (2023), the global Big Data industry is expected to reach around US$ 549.7 billion in 2028. This growth is optimistic and shows that more and more innovative industries are looking for disruptive technologies that transform the routine of production. To achieve these goals, it is necessary to implement data culture in a structured way, choosing to deal with current data in the best way.
Like any good practice, data culture is something that should be discussed often. This is because the more data collected, during a long space of time, the greater the chances of a more assertive analysis. There are certain actions the industry can take to start to consider data as mandatory, and not as the exception:
- Engage leadership: encourage and provide resources so that line supervisors, or even the industrial managers, can visualize the data that drives the industry;
- Identify challenges to face them directly: structure training and provide data monitoring platforms;
- Democratize access: enable dynamic visualization so that different types of people can contribute to data exploration in a creative way;
Finally, highlighting the gains that come from data culture helps to restart the cycle and keep it alive. This is what ST-One focuses on with the so-called “data unicorn”, emphasiving the continuous journey of customers, committed to quality and daily innovation.
What does it mean to be a unicorn startup?
Unicorn startups are new companies – mostly technology-based – that reach a market valuation of US$ 1 billion before being listed on the stock exchange. The term was first used by Aileen Lee in 2013, when she wrote the article called “Welcome to the unicorn club: learning from billion-dollar startups”. The name choice had some motivations, because within mythology the unicorn is understood as a reference to a huge achievement accomplished by someone. Also, the idea of associating the magical being with business refers to its rare character, which demonstrates how special these startups are.
To get to this milestone, a startup needs to quickly develop organizational strategies that clearly scale its processes and create rules for execution efficiency. The main objective of unicorn companies is to grow exponentially, through fundraising in the market. When it comes to tech startups, they often explore fields of opportunities and develop solutions for specific industries.
Worldwide, the United States concentrates the largest number of unicorn startups. The reason is the prominence of Silicon Valley in the 90s, which led hundreds of companies to surpass US$ 1 billion in revenue. In Brazil this numbre not much different, because according to InfoMoney Brazilian startups broke a fundraising record in 2021. Compared to the volume of investments in 2020, the following year’s number is three times bigger. The Brazilian market work as a benchmark, as it enables to match an open environment with a high demand for innovations, resulting in a growth of startups.
Copyright: ST-One
Data Unicorn: A turning point that demonstrates technology and commitment
ST-One was inspired by the idea of unicorn startups to launch the data unicorn campaign. Unicorn customers are those who reach the impressive mark of 1 billion points of data collected. This record is only broken after industries manufacturers implemented the data culture in their day-to-day production, enabling several types of improvements.
The data unicorn is a symbol of the industry’s dedication. In partnership with data science, it results in more productivity, better supplies savings and optimize use of natural resources. Thus, when a plant is close to becoming a unicorn, the ST-One team is already prepared to celebrate this record. This action reinforces the reality and the feeling of agility within industries, which are increasingly investing in new technologies.
This way, unicorn plants receive a plaque, which makes it clear that they are ahead in terms of technology and innovation. ST-One values collaboration between industry and technology, as it’s this alliance that allows us to unlock results. As one side contributed with technical expertise, the other does with business knowledge, so that data analysis can be applied and create value.
Copyright: ST-One
Unicorn for different purposes
As an example there’s M.Dias Branco, which, in addition to being data unicorn in several plants, broke the record for data decacorn. The industry has been a national leader in pasta and biscuits for more than 7 decades. Among its goals is the implementation of ESG strategies, looking for sustainable development. Data science, for example, can be used to reduce the use of natural gas in industrial furnaces, among other improvements. Also, data collection helps to ensure product quality. This happens because the dashboards developed can monitor essential parameters of the production process, such as temperature and the amount of ingredients used for each recipe.
AB inBev is a multinational beverage and beer company, considered one of the largest companies in the world. It also invested in digitalization and became a data unicorn industry. Among the areas in which the ST-One Solution was installed is the filling line, where it provided more visibility during production. It was also used to monitor valves, enabling the implementation of predictive maintenance, which avoids losses of supplies and ensures product quality. This type of strategy results in an increase in efficiency, by reducing downtime due to failures.
Henkel is one of the largest multinationals in the chemical sector, with more than 145 years of history. Its plants are also a reference in technology and data culture, and have become a data unicorn. The ST-One Solution was installed in several areas, both in production and utilities. In the last one, data monitoring was responsible for reducing the consumption of water and electricity by equipment. In addition to not damaged the production flow, the solution was the starting point for insights related to sustainability and resource optimization, which enhanced production efficiency.
Copyright: ST-One
ST-One has reached the 100 billion data collected mark!
The celebration comes also from the team that is driving the digitalization in industry, because every customer acquisition is also a victory for the startup. ST-One announced on its social medias when it reached the milestone of 1 billion data collected, as a way of expressing gratitude and showcasing this achievement. This record was important because it highlighted that this growth was achieved in collaboration with smart industries.
For the achievement of 10 billion data collected, the action was even bigger. To celebrate this milestone, the team got together to climb Morro do Getúlio, where they had the opportunity to experience moments of integration. The ST-One team has an explorer’s spirit, both for discover new solutions and to get to know new places, which justifies the choice of the nature environment.
Finally, this year, ST-One is proud to announce the record of 100 billion data collected. Such an achievement cannot go unnoticed, so the employees decided to celebrate in the heights, with a balloon ride. The idea was inspired from the purpose of enabling the industry to get a new a leap in productivity.
ST-One thanks all those who trusted the solution and continues working together with the industry to unlock results and connectivity. Learn more about us.
